“We need more of God’s love so we can love one another, more of God’s love to help us love one another right now,” sings a man at the end of the commercial. What’s the commercial for? Interstate Batteries. In fact, you never would have known that it was for Interstate Batteries if not for the website address that’s show in tiny print at the end of the commercial (interestatebatteries.com/godslove).
The commercial is a short animation that shows different clips of people who have been touched by God’s love: a mugger who I think was about to mug an old lady has a change of heart and helps her walk across the street, two commuters fighting over a parking space, well, stop fighting-you get the picture.
I’m not a religious person and hate it when people try to push religion down my throat, but I really love this commercial and applaud Interstate Batteries for having the guts to actually air this commercial. They were willing to risk stupid boycotts (yes, a boycott would be stupid, because they’re not saying that we HAVE to believe in God, really) to get their positive message out. Principles! Now, I will still go to Wal-Mart to get my batteries, because they’re probably cheaper, but, again, I have so much respect for this company because of this commercial.
I actually just checked out the link that was provided at the end of the ad, and it seems as though the ad was Chairman Norm Miller’s idea. According to the site, Miller said, “It just came in my heart and my mind that we need more of God’s love right now… the main purpose of the commercial is to inform people and remind people that God’s love is available for us and he wants to help us live a life where we love one another.” He also said that “Christian business principles are part of Interstate’s corporate culture.”
I love that. It reminds me of the reason that I respect Chick-fil-A. They’re not open on Sundays because of religious reasons. Chick-fil-A founder S. Truett Cathy said, “Our decision to close on Sunday was our way of honoring God and directing our attention to things more important than our business. If it took seven days to make a living with a restaurant, then we needed to be in some other line of work. Through the years, I have never wavered from that position.”
I just love a company with principles.